Marketing News

How We Define Digital Marketing

By Ant | Jul 2, 2017

According to Wikipedia, Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. We like to say around the war room, that Digital Marketing is using proven marketing strategies…

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Why I Started Using Paid Traffic Sources – Facebook Ads

By Ant | Apr 27, 2017

A few years ago, I was testing a new Amazon store platform, Fresh Store Builder. I decided to create a toy store, since I like toys. I quickly built out a store, which was very easy to do with Fresh Store Builder, and then promptly forgot about it. The Star Wars movie “The Force Awakens”,…

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Quickstart Guide to Geofencing Advertising

By Ant | Feb 18, 2017

Putting Your Message Where Your Customers Are Recently, I have had some clients come to me asking what do I know about Geo Fencing Marketing.  I must say, I wasn’t surprised, geo fence advertising has been around for years, and now with the advances in bluetooth technology, devices and software are very affordable for any size…

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