5 Major Benefits You Receive From Having Reviews On Your Website
And How You Can Get More Reviews
As an entrepreneur, you know your reputation in an invaluable asset. What people say about your business matters, and that’s especially true about what customers are saying online.
56% of consumers select a business if it has positive reviews/ratings in the Google local pack. And that’s just the beginning.
According to BrightLocal (data aggregators), nearly nine in ten consumers read online reviews and 84 % say they trust those reviews as much as personal recommendations.
The importance of online reviews for businesses is truly mind-boggling; from an increase of brand awareness to an overall increase of profit in the long run.
Let me share with you a few benefits you will receive from generating and putting customer reviews on your website.
1. Increased Sales – The biggest reason why online reviews are important to businesses is that ultimately it increases sales by giving consumers the information they need to make the decision to purchase a product or service from a business. People are always much more likely to purchase a product or service that has already been recommended by others.
2. Understand and Better Serve Your Consumers – Online reviews can tell you whether you are doing a good job or what you are doing wrong and how to improve your service. This allows you to better serve your consumers by quickly and efficiently resolving any issues consumers have, thereby creating a positive experience for the consumer that will only help your business in the future.
3. Let Consumers Do Your Marketing for You – A handful of positive online business reviews are worth a great deal and can offer your business benefits that a simple marketing campaign can’t. They are like micro-marketing campaigns that keep working long after the online review has been posted, giving a constant positive image to potential consumers and creating a continual brand awareness that benefits the business for the short term and for the long term.
4. Allow Consumers to Have a Voice and Create Consumer Loyalty – Consumers who take the time to leave an online review for a business are far more likely to feel a certain loyalty to your business and keep coming back. Through the act of leaving an online review and establishing a relationship with the business, it allows your consumers to feel like they have a voice and are able to provide feedback in a positive and meaningful way.
5. Create Consumer Engagement – Many times online review pages can become active social communities where consumers leave reviews and keep coming back to see if others have made comments on their reviews or to simply see what other consumers have to say about your product or service in general. This creates a social community of consumer engagement that allows consumers to form an attachment to both the business and the other consumers as well.
6. Improve Rankings – Online reviews do more than just create a better relationship between your business and your consumers, they work towards improving your websites ranking on search engines like Google, Bing, Yahoo! and more. The more that is written about your business online, the more important a search engine considers you to be!
7. Higher Keyword Content – Online reviews help your business website to have a steady influx of SEO keywords that help your business have a more prominent online presence for consumers due to the fact that many of the keywords included in online reviews will help to bring up your website in search results for consumers looking for the type of product or service you provide.
8. Reviews Breed More Reviews – When a business, product or service has already received reviews online it seems to encourage other visitors to leave their own feedback. Just the appearance of a number of reviews appears to be enough to give new visitors the confidence to add their own views on that particular product or service.
So how do you get more customer reviews and testimonials?
Ask happy customers for reviews. Happy customers will be your best online advocates.
1 – Ask in person. There’s no better way to ask for and get, reviews than to do it in person. The person-to-person request is incredibly effective, particularly if the requester has spent a lot of time with the customer. Explain that it helps other customers who are researching you and shares their perspective on your customer service. We’ve found that asking in person can garner you seven to eight times more reviews than asking via email.
2 – Ask via email. Setup and implement a system that emails new customers with a link to write a review for your services. Have the email come from a real person’s email address such as the person they worked with. Make it simple, remove any fancy footers and just have a clear call to action button or link. Use the customer’s name in the subject line. Email reviews can be very effective.
3 – Ask via text. Being the mobile society that we are, many prefer to communicate using text messages. It is a good thing to meet your customers where they are, so asking for a review via text is a good thing. Setup and implement a system that easily allows you to send a text message to your clients with a simple link for them to write the review. Remember, make it easy for them to write that review for you.
4 – Video reviews. Today anyone who has a smartphone has the ability to do video reviews. A video review is a powerful way to have a customer share their experience with you. Setup a system that allows you to upload video reviews to your website and other platforms with direct links to your profiles.
The next time a customer compliments you via email, phone, or in person, mention that you’d appreciate if they left the same feedback in an online review and provide them a simple way to do just that. And be sure to thank them for their reviews.
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